See
Natural light through the window, green plants, warm wood, and soft cream tones let the eyes rest.
About
The name YOONSI
The name YOONSI joins 允, sincerity, and 時, time,
carrying the meaning ‘a time to be true to yourself.’
Set aside outside standards for a while
and treat yourself as you are with care.
A time to stay fully with who you are now.
YOONSI offers you that time.
Values
Four values
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Natural
Let go of what is excessive and notice your natural texture.
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Mindful
Gently stay with the sensations of this moment.
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Authentic
Respect the beauty that feels like you, rather than comparing.
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Sustainable
Think beyond a brief change toward beauty that stays comfortable over time.
Space
A space to linger gently with the senses
YOONSI's rest begins with the senses. Light and color, the warmth and taste of tea, aroma, water and music, and warm touch on the skin. Following each sense helps you step away from busy thoughts and return naturally to yourself now.
Drink
Slowly notice the warmth, aroma, and lingering taste of tea. Tea and a small sweet lower the pace of the day and begin spa time.
Choose a scent
Choose the aroma that draws you today. Breathe it in and listen to the senses that respond before thought.
Listen
Water, rising foam, a comb and hands moving through hair, YOONSI's music, and the deep resonance of singing bowls.
Feel
A warmed bed, soft blanket, hot towels, water on skin and scalp, and hands with pressure and rhythm return you to this moment.
YOONSI, as Featured by Cosmopolitan
- Publication
- Cosmopolitan
- Publication details
- January 2026 issue
“Head Spa is a process of nurturing and caring for yourself, much like tending to a plant.”
Cosmopolitan featured YOONSI as a mindful Head Spa for people who struggle to rest. Scent, lighting, music, and the pace of care are finely adjusted to each guest's physical and emotional state that day. Through water, aroma, touch, and sound, the article introduces YOONSI's distinctive rest—care that goes beyond the scalp and returns attention fully to yourself.
Profile
Director Profile
Creative Director · Makeup Artist · Wellness Therapist
I have worked in beauty for more than thirteen years.
Years of observing faces through makeup naturally broadened my interest to skin and scalp, physical tension, and rest.
Since founding YOONSI in 2018, I have drawn on that makeup background to research and develop Head Spa, Facial Spa, aromatherapy, and sound-therapy programs.
I study subtle differences in everything from products and space to the feel of each touch and the flow of service, shaping them into an experience unique to YOONSI.
At the heart of my work is the beauty each person already possesses.
Every YOONSI experience begins with discovering that beauty and creating time to feel a little closer to yourself.
Selected Career
- 2010 — Ran a NAVER beauty blog with approximately 10,000 daily visitors
- 2013 — Began working as a makeup artist
- 2015 — First Assistant to makeup artist Park Tae-yoon
- 2018 — Founded YOONSI · Creative Director
- Makeup salon experience at Jennyhouse and A.BY BOM in Cheongdam
- Content, marketing, and product development for cosmetics brand GESGEP
- Makeup for music shows, music videos, commercials, magazines, editorials, lookbooks, fashion, variety shows, dramas, and film posters
- Makeup for Korean and international artists, actors, and celebrities
- Poster makeup for the films 〈RUN OFF〉, 〈MY ANNOYING BROTHER〉, and 〈Like for Likes〉
- Makeup for Seoul Fashion Week shows including PushBUTTON, CARUSO, and Lucky Chouette
- Beauty classes in Singapore, Malaysia, and other international locations
- Beauty classes and lectures at Hansung University, Woosong University, Kyungnam College of Information & Technology, and other universities
- Beauty classes for Amorepacific
- Developed the YOONSI Natural Makeup program
- Developed YOONSI Head Spa and therapy flows
- Developed the YOONSI Facial Spa program
- Developed the YOONSI Mindful Beauty program combining aroma and sound therapy
- Product development and visual direction for MENEAR Tone-Gyul Cream
- YOONSI Head Spa featured in COSMOPOLITAN Korea
Story
Story
Seeing the world through makeup
Teaching makeup revealed that people did not come to YOONSI simply to decorate their faces. As we shared how they had found YOONSI and what they hoped to learn, they would laugh and cry, meeting themselves beyond concerns about appearance. Yet if you have never listened to your inner story, speaking it aloud is difficult. YOONSI wanted to find a way that required neither explanation nor achievement.
Time to focus on yourself without speaking
A pause from unending screens and notifications, following the warmth of tea, aroma, music and water, touch, and easy breathing until attention rests only on you. This meditation-like rest became part of YOONSI through Head Spa. Time with the five senses naturally helps you notice your thoughts and sensations.
Staying here, now
This is not time to force away the past or worry over a future that has not arrived. It is time to notice that attachment and concern are present now, then return to present sensation. Makeup and Head Spa, tea and aroma, conversation, rest, and silence join in one flow that helps you attend to the present and value your inner self before trying to change what is visible.
Understanding rather than changing yourself
For YOONSI, self-realization is not the grand act of changing, erasing, or starting over. It begins by acknowledging the moments that made you, respecting your choices, and choosing the life and self you want ahead. This requires open time, like wind, air, and water.
A place where doing nothing is all right
We hope to offer a little time away from daily life when you need not do or strive. A gift of feeling deeply rested and carefully received. When you leave, your thoughts may feel calm and clear, or you may simply wake from deep, thoughtless sleep.
Film
BRAND PHILOSOPHY
Discover YOONSI's philosophy and story of mindful beauty through film.
Film
NATURAL MAKEUP
Discover the philosophy behind YOONSI's natural makeup and a beauty that remains unchanged with time through film.
Film
HEAD SPA FLOW
Curious how YOONSI Head Spa unfolds? Experience the flow first through film.